Agriconnection
Website | 2019 | Kiwee Agency
AgriConnection was founded in 2019 with the goal of connecting agricultural producers with the industry.
The company aimed to simplify logistics processes and provide easier access to credit, agricultural product sales, and technology solutions. It also offered consulting services with specialists, referred to as franchises.
The planned structure followed a landing page format, allowing users to access all information about the company and its services for the agribusiness industry in one place.
The two main challenges of this project were:
1. Creating the concept image (requested by the client to be used in both promotional materials and on the website), and
2. Developing the presentation of the brand’s franchises.
After creating the wireframes and receiving client approval, the website was built in WordPress using the Divi Theme.
The site’s graphic elements are various adaptations of the brand’s symbol, a visual element that conveys the sense of connectivity and technology the company wanted to emphasize. The color palette follows the established brand identity, with the addition of a dark green tone used in certain elements to balance the predominance of white in sections with green backgrounds.
