Dr. Karla Lara
Website | 2020 | Kiwee Agency
Website developed for Dr. Karla Lara, a physician specializing in bariatric and digestive system surgery.
The main goal of this project was to help the doctor attract new patients and promote her medical practice more broadly.
When the project arrived at the agency, the logo had already been created, so the website design was developed to align with the existing visual identity.
The website consists of a landing page introducing the doctor, her professional background, and the clinics and hospitals where she practices. The additional pages cover her three areas of specialization, an articles page, and a contact section. The main goal of this project was to help the doctor attract new patients and promote her medical practice more broadly.
The website was built in WordPress using the Divi Theme and is fully responsive.
The site’s design followed the existing brand identity, combining warm and cool tones within a palette of purples and pinks. The typography used was Archivo, available on Google Fonts — a grotesque sans serif with a large x-height, ideal for digital legibility, especially on mobile devices.
The iconography required custom illustrations, since the medical procedures performed by the doctor are quite specific and difficult to represent with simplified graphics.
On the homepage, filled icons were used to prevent loss of visibility on smaller screens, as they occupy small spaces. On the specialty pages, outlined icons were chosen instead, since they appear larger and needed to balance visually with the dark background and surrounding text.
The line elements used in the sections with white backgrounds were inspired by the doctor’s brand. Subtle and delicate, the lines were incorporated to convey the brand’s sense of movement while adding a modern touch through the use of gradients.
