Queijos, vinhos & afins
Visual identity | 2018 | Kiwee Agency
Queijos, Vinhos & Afins (Cheeses, Wines & More) is a boutique specializing in products from small local producers.
The logo was already in place when the client approached us to create the visual identity for the store’s grand opening.
Time was limited and the challenge was significant: my opportunity to lead the entire creative process and develop a visual language for both print and digital media within a highly specialized market segment.
The client had a clear vision for the shop: a clean, exclusive, and sophisticated aesthetic.
For the visual identity, we defined a muted, classic color palette (black, gray, and gold) and selected typefaces that, although different from one another, conveyed an elegant feel while introducing contrast and personality to the design.
I designed initial materials, including teaser posts and flyers for the opening, and led the creation of logistical items like labels, packaging, bags, and business cards.
Before the opening, we conducted a photoshoot to showcase the products and store interior. I guided the photo composition to optimize them for future promotional use, particularly on social media.
After the opening, a new phase began with a focus on social media presence.
The need for print materials decreased, and the priority shifted to establishing Queijos, Vinhos & Afins as a reference point for residents of Vinhedo and the surrounding area. The boutique began hosting small gatherings and events, each with its own visual concept to make them easily recognizable on social networks.
