Queijos, vinhos & afins

Visual identity    |    2018    |   Kiwee Agency

Cheeses, Wines & More.

Queijos, Vinhos & Afins (Cheeses, Wines & More) is a boutique specializing in products from small local producers.

The logo was already in place when the client approached us to create the visual identity for the store’s grand opening.

Teaser post for Instagram and Facebook.
Flyer.

The client desired a clean and sophisticated aesthetic.

I designed initial materials, including teaser posts and flyers for the opening, and led the creation of logistical items like labels, packaging, bags, and business cards.

Before the opening, we conducted a photoshoot to showcase the products and store interior. I guided the photo composition to optimize them for future promotional use, particularly on social media.

Custom wrapping paper.
Wide shopping bag.
Business card.

Following the opening, the focus shifted to social media to promote products, events, and gatherings organized by QVA.

Recurring events were given their own unique visual system.

Post for Instagram and Facebook about cheese tasting.
Post for Instagram and Facebook introducing one of the store's cheeses.
Post for Instagram and Facebook about Brazilian wine event.
Institutional post for Instagram and Facebook.
Post for Instagram and Facebook introducing one of the store's jams.